CRITICAL YEAST

CREATIVE METAPHORS FOR SOCIAL CHANGE (2 of 3)

Connectivity and networks in the context of social (and personal?) transformation


critical yeast: yeast is used in baking as a leavening agent, where it converts the food/fermentable sugars present in dough into the gas carbon dioxide, which causes the dough to expand or rise as gas forms pockets or bubbles


The thing about yeast that is powerful and makes it all work, is that yeast distributes and then it rises. So while yeast is this tiny percentage of the overall mass, it affects the whole, it changes the structure of the whole. So in terms of starting to think about critical yeast in terms of social change, this is the effect where we are connected to networks of people across lines of difference… So you can have a small, distributive group of people working together, and then you have social change as it rises, and they therefore activate their networks.

REFERENCE
Arthur Romano. 2009. Creative metaphors for social change: Critical yeast.


 

This content is being created and curated as part of a project exploring how changing the ways we think about thinking can revolutionize the ways we change the world. See the Emergent Cognition Project overview to learn more.

 

 

 

 

 

 

 

 

 

 

 

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