CREATIVE METAPHORS FOR SOCIAL CHANGE (1 of 3)
Activation and tipping points in the context of social (and personal?) transformation
critical mass: the minimum size or amount of something required to start or maintain a venture
So when we think about critical mass, we think of that moment after people have been doing work, having events, raising awareness about issues, and people have been activated, they’ve been educated, and been in a creative process of education with each other. And all of a sudden there’s a movement moment where a critical mass of people are working on the issue and then are able to bring new people into the fold… So the critical mass is something that is important for activists looking for the clay and the kind of raw materials of thinking about “What’s the stuff of social change?”. Well, creating a strategy to get to the point where we have critical mass is really important.
Arthur Romano. 2009. Creative metaphors for social change: Critical mass.
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