Choose your own emotion: Music, story, and interactive design

The new music video for Jeff Buckley’s cover of Bob Dylan’s “Just Like a Woman” is like one of those old choose-your-own-adventure books from the ’80s — but this time, it’s a love story that’s in your hands.

Created with interactive media company Interlude in collaboration with Blind design studios, the animated clip allows you to explore the various phases of a single love story — the honeymoon phase, the heartbreak, the breakup, the reunion.

You can click on 73 different story cells to change the narrative … You can control the narrative musically as well. The video starts with just Buckley’s voice accompanied by a guitar — but from there, it can go in several different directions. A piano, a full orchestration and a choir can join in, depending on your choices …

“The goal of this video is for … fans to enjoy many ways of experiencing the music, and … to return over and over to be involved with the emotion differently each time[.]”

REFERENCE
This new Jeff Buckley video is like a choose-your-own adventure love story | Mashable

The idea for this story really came from the maze of emotions that we all go through when we’re in a relationship. Imagine grocery shopping, or getting a cup of coffee, or walking through the park. Depending on your emotional state, all these experiences are going to be very different. Those ideas and feelings are what I really wanted to capture when making this interactive video.

REFERENCE
Making “Just Like a Woman” an Interactive Experience | Andrew Yuyi Truong • Adam Sanborne