Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we’ve come to believe, being creative is considerably more complex, and requires a nuanced
understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.
Burstein • Kaufman • Ferguson • Nasser (PBS Digital Studios) | How to be creative