Sandra Blakeslee (The New York Times) | Mind Games: Sometimes a white coat isn’t just a white coat

If you wear a white coat that you believe belongs to a doctor, your ability to pay attention increases sharply. But if you wear the same white coat believing it belongs to a painter, you will show no such improvement… So scientists report after studying a phenomenon they call enclothed cognition: the effects of clothing on cognitive processes.


Reference

Sandra Blakeslee (The New York Times) | Mind Games: Sometimes a white coat isn’t just a white coat

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